For Tradesmen & Local Business Owners
You Already Know How to Do the Work.
The Problem Is That Not Enough
People Know You Exist.
Here's how tradesman IN YOUR AREA ARE generatING 538+ leads
in a single month while still on the tools, and why the system behind it has nothing to do with being good at social media.
To: All Tradesman
From: The Laptop Of Tom Flips (Renderer, Exterior Coating Company Owner, Instagram, Facebook Content & Paid Ads Specialist, Trades Business Coach)
Dear Tradesman,
I need to tell you something that took me too long to figure out.
I'm Tom Flips. Plasterer, painter, renderer, exterior cleaner, roof repairer.
I grew my company to over half a million pounds, and for most of that time I was doing it the way everyone does... waiting for the phone to ring, paying agencies, signing up for lead platforms, and hoping that the next Checkatrade review would bring in something decent.
I spent £8,000 with one agency.
I'm not even exaggerating.
Eight grand, and what I got back was a handful of meetings where they showed me charts about "brand awareness" and "engagement metrics" and not a single job I could actually quote on.
Not one.
And the lead platforms were nearly as bad, just in a different way.
You pay your monthly fee, you get a notification, you call the number, and you can hear it in the person's voice, they've already had three other tradesmen ring them in the last ten minutes.
You're not their first choice.
You're just whoever picks up fastest and quotes lowest.
I kept doing it because I didn't know what else to do.
I mean, where do leads come from if you're not paying someone for them?
That was the question I couldn't answer for a long time.
Being good at the work doesn't mean people know you exist.
Then something happened that changed how I think about this whole thing.
I got a job, a good one, decent money, from a guy who said his neighbour had recommended me.
The neighbour had seen a render job I'd done three doors down about six months earlier.
He remembered the company name on the van. Looked me up. Told his mate.
And I remember thinking, that job didn't cost me anything. No lead fee or agency retainer breathing down my neck.
And I didn't have to dirty bid against four other plasterers. Someone saw my work, trusted me, and called.
The question I couldn't stop asking after that was:
What if I could make that happen on purpose?
Not by accident. But repeatedly, in a way I could actually control.
That's what led me to the system I use now.
And looking back, the thing that surprises me most is how simple it turned out to be, but also how specific the difference is between what works and what doesn't.
Because I tried posting before.
Before and after photos, the odd job site video. Got about 6 likes, 4 of them from people I already knew. It did nothing.
The difference... and this is the part nobody explains properly... isn't whether you post.
It's what you're actually communicating when you do.
Let me explain what I mean by that.
A post that gets 3 likes from your mates and a post that generates 50 enquiries look almost identical on the surface.
Probably similar quality of work.
But the one that pulls leads is doing something the other one isn't, it's speaking to a specific problem that a specific person in your area is already worried about.
Not "look at my lovely render job." That's showing off. Nobody scrolls Facebook looking for render jobs to admire.
What works is when someone's scrolling at 9pm, their bathroom's falling apart, they've been putting it off for months, and they see a video of a local tradesman stripping out a tired bathroom and talking about why most people wait too long and what it ends up costing them.
That person doesn't think "nice content."
They think "that's me, I need to call this bloke."
The post isn't doing marketing. It's answering a question they were already asking themselves.
Once I understood that distinction, that the job of a post isn't to show your work, it's to make someone recognise their own problem, everything changed.
The leads started coming in.
And not the kind where you're competing with four other quotes.
These people had already decided they wanted me before they picked up the phone.
I want to show you the numbers because I know this sounds like one of those things people say to sell you a course.
538 leads. One month. One post.
This is a renderer. Zero ad spend. Just consistent posting. 538 people asked him for a quote. In one month.
…£24,000 This TRADESMAN Never Would Have Seen Otherwise...
This is a solar installer. One Month. Twenty-four thousand pounds. From a system he built himself.
It’s not uncommon to see this
once you’ve got the system set up.
And this wasn't some freak result.
We've now replicated this across over 20 different trades.
Plasterers, roofers, landscapers, fencing contractors, cleaners.
The method is the same regardless of the trade because the psychology behind it doesn't change
people have problems
they scroll
and whoever shows up with the right message at the right time gets the call.
Let me show you what's possible when you stop renting and start owning...
We've put these businesses in front of 5 million new pairs of eyes across those industries. All organic. All free.
You deserve control over your leads and income, this is how you make that happen.
Now, I already know what some of you are thinking because I hear it every single day.
"I'm not a social media person."
Fair enough. Neither was I.
I didn't get into the trades to film videos and post on Facebook.
And I'm not going to sit here and tell you to start a YouTube channel or build a personal brand or any of that nonsense.
This isn't about becoming a content creator.
It's about using a tool you already have in your pocket — your phone — to do something very specific:
...put your work in front of people who need it, in a way that makes them come to you instead of you chasing them.
You don't need to show your face if you don't want to. (it helps).
You don't need fancy editing. (that's a lie sold by social media managers).
You definitely don't need to learn choreography.
A 15-second clip of your work, a sentence or two about what you're doing and why, and the right setup behind it to capture the interest — that's the whole thing.
The part most people get wrong, and I got wrong for ages, is thinking the video itself is the system. The video is just the trigger. The system is what happens after someone watches it — how they find you, how they contact you, and how you follow up.
That's the bit I teach in the training, because that's the bit that turns views into actual booked jobs.
Here's the question only you can answer:
Do you want to keep paying for permission to work?
Or do you want to own the thing that brings customers to your door?
I should also be straight with you about what this isn't.
If you want someone to do all of this for you — handle your leads, run your ads, post your content — this isn't that.
There are agencies that'll take £1,000 a month and do it for you.
Some of them are decent.
But the moment you stop paying, you're back to square one with nothing to show for it because none of it was yours.
The leads were theirs. The audience was theirs. The system was theirs. You were renting the whole time.
This is for tradesmen who want to own the thing that brings customers to their door.
Who want to know that if every lead platform raised their prices tomorrow, or shut down entirely, they'd still have people calling them.
Because they've built something that belongs to them — a following, a reputation, a pipeline that runs whether they're on the tools or not.
The training is where you start.
Here's what's inside the free training:
The Five-Pillar System — how to generate leads from five different sources so you're never dependent on a single platform that can change the rules on you whenever they want.
The exact content approach that turns quick phone videos into paying customers, even if you've never posted before and have no following.
How paid ads actually work when you're the one running them — paying £5 for an exclusive lead instead of £50 for a shared one that four other tradesmen are already calling.
The organic strategy that builds your pipeline without you spending a penny, even while you're on site.
And real numbers from real tradesmen who went from chasing work to turning it away.
It's about 45 minutes. Watch it when you can actually sit down and pay attention, because there's a lot in there and none of it is filler.
At the end, if it makes sense and you want help putting it all together, there's an option to book a call.
No pressure, no hard sell, just a conversation about whether this is the right fit for your trade and your area.
One last thing.
The trades market in 2026 isn't what it was even two years ago.
The cost of leads on the big platforms has gone up significantly.
The competition for attention on these sites is fiercer.
And the tradesmen who are pulling ahead right now aren't the ones spending more money, they're the ones who've stopped renting their pipeline and started building one they own.
You already have the skills.
You already have the reputation among the people who've hired you.
The only gap is between you and the people who haven't found you yet.
This training closes that gap.
You probably already know this…
But almost half of trades leads come from Facebook… (around 47% the last time I checked).
And most of the guys getting work from it aren’t even spending money on ads.
They’re just posting.
Meanwhile… you’re either not posting at all… or paying £80-£300 a month to beg for leads from people who go for the cheapest option.
You know their names. They throw you a lead, and it's first to call and pitch.
And if you are one of the first to pitch, you're still not guaranteed work because how many other businesses are calling that same lead?
Wouldn't you rather call people who are already interested in YOU and YOUR WORK?
Not just interested in another anybody who will get the job done?
As you can imagine this leaves most hard working men stuck thinking:
“Where are the bloody leads?”
“Why am I still chasing jobs while these other guys are booked out?”
So they try the game, they aim to compete with big accounts, and even then... they're still left wondering:
“Why’s mine never the post that blows up?”
Yet what most people miss is this:
One post…
Done right…
Can bring in 30, 40, even 100 leads.
Look…
There are two kinds of guys in this game.
Those still hoping referrals pick up.
And those building a system that books them solid even when they’re off the tools.
This is for the second kind.
Just one of our posts pulled in 145 leads, most from people who hadn’t even heard of us before that week:
While you’re reading this, someone else in your town is posting, getting seen, and scooping up the same jobs you want.
Facebook’s still handing out free reach to local businesses…
But most won’t touch it because they think posting is “just for likes.”
This training shows you how wrong that is.
I showed you above.
These are leads YOU own.
Not Facebook’s.
Not some agency’s.
Not one of the big ‘middle man’ companies who treat you like a replaceable employee.
…All Yours.
Your own customer list.
Your own following.
Your own buyers… who come back again and again and don’t flinch at your prices.
You’ve probably seen this happen already.
Some guy posts a job, worse than yours, and ends up booked until Christmas.
And you’re sat there wondering:
“How’s he doing that?”
It’s not luck.
It’s not better tools.
It’s not some deal with Checkatrade.
It’s just content.
Posted the right way, with a simple setup that turns comments into customers.
I got tired of spending money on agencies that gave me nothing back.
And I got tired of posting in local buy sell groups and trades groups to get my word of mouth referrals up.
It’s inconsistent, and relying on other people for business always feels like you’re 1 week away from it all crumbling down.
So I figured it out myself.
Built the system.
Tested it.
Ran it.
And now we get hundreds of leads every month from free posts and one small tool that takes 30 minutes to set up.
So I put everything into a short video to show you how it works.
Inside the free training:
🧰 The kind of content that actually brings in customers (not just comments from mates)
🧰 The one tool that turns replies into real jobs
🧰 How to stay booked up without paying for leads or chasing people
🧰 Real examples from businesses using this right now
Every week you wait… someone else builds their name while yours gets forgotten.
So if you want to start pulling in your own leads this week, not ‘someday’, this is the place to start.
Click “watch the free training” with the blue button above, and let’s begin.
